The Marketing Scales Database (the MSD) website provides information about measures used to study consumer-related activities. Most notably, the site contains a database of scales that have been used over time in actual research by scholars. The database is still in development but limited searches are possible at this time. The MSD is also the home for the newest volume in the Marketing Scales Handbook series (Volume 5). The book is in electronic form and available for download. Finally, for those who are interested in learning more about scales, a reading list and links to related sites are provided.