Scale Reviews

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Marketing Scales Handbook

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.

Dr. Ingmar Leijen

Vrije Universiteit University, Amsterdam

This Week's Newest Scale Reviews*

Cart Abandonment (Concern about Order Costs)

The scale uses three, seven-point items to measure a consumer's beliefs about how often... read more »

Cart Abandonment (Concern about Privacy/Security)

This scale has three, seven-point Likert-type items that measure a consumer's reason... read more »

Cart Abandonment (Search for Better Price)

This scale is composed of three, seven-point items that measure a consumer's frequency... read more »

Cart Abandonment Frequency

A consumer's beliefs about how often he/she has put items in an online shopping cart... read more »

Cart Usage as a Decision Tool

Three, seven-point items are used to measure a consumer's beliefs about how often he/... read more »

* The reviews featured this week (listed above) are among the first ones added to the database for what will eventually be Volume 7 if/when it is released in book form in the future.

Scale Categories

All of the scales reviewed in the database are placed into at least one of these major categories. As an alternative to doing a keyword search, you can click on these category names and see what scales are related to them. Keep in mind that some of the categories have dozens of scale reviews while other categories contain hundreds.