Scale Reviews

Find useful measures to use in your research. Search Now

Marketing Scales Handbook

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.

Dr. Ingmar Leijen

Vrije Universiteit University, Amsterdam

This Week's Newest Scale Reviews

Relationship Investment (Marketer's Effort)

Three, seven-point Likert-type items are used to measure the degree to which a customer believes... read more »

Identification with the Company

To measure a customer's level of attachment to a business, this scale uses five, seven-point... read more »

Brand Experience (Sensory)

Three, seven-point Likert-type statements are used to measure the degree to which a consumer... read more »

Customer Rage (Physical Expressions)

This scale is composed of five, five-point items that are intended to measure the likelihood of... read more »

Brand Engagement in Self-Concept

The purpose of this scale is to measure the degree to which a consumer includes some important... read more »

Scale Categories

All of the scales reviewed in the database are placed into at least one of these major categories. As an alternative to doing a keyword search, you can click on these category names and see what scales are related to them. Keep in mind that some of the categories have dozens of scale reviews while other categories contain hundreds.