This volume of the Marketing Scales Handbook series contains 716 reviews of different scales.  For those cases where reviews share the same name it means that the researchers developed different ways to measure the same (or very similar) constructs.   Several sample reviews are provided below.  Note how some reviews are quite lengthy because of the dozens of recorded uses of the scale (e.g., #108) while many others are short due to having just one known use of the scale at the time of the book's publication (e.g., #479).         

1. Abstractness
2. Acceptability of Alternative Service Providers
3. Account Planner Evaluation (Awards)
4. Account Planner Evaluation (Market Metrics)
5. Account Planner Evaluation (Personal Feedback)
6. Accountability (Outcome)
7. Accountability (Procedural)
8. Accountability Degree
9. Achievement Importance
10. Action Tendency
11. Ad-evoked Product Usage Thoughts
12. Aesthetic Appeal of Interior Design
13. Aesthetic Evaluation
14. Affective Response (General)
15. Affective Response (Negative)
16. Affective Response (Negative)
17. Affective Response (Negative)
18. Affective Response (Positive)
19. Affective Response (Positive)
20. Affective Response (Positive)
21. Affective Response (Positive)
22. Affective Response (Positive)
23. Affective Response to the Ad (Approval)
24. Affective Response to the Ad (Disapproval)
25. Affective Response to the Ad (Empathy)
26. Affective Response to the Ad (Positive)
27. Affective Response to the Ad (Positive)
28. Affective Response to the Ad (Positive)
29. Affective Response to the Ad (Sympathy)
30. Ambivalence of Product Evaluation
31. Anger
32. Anxiety
33. Anxiety (Technological)
34. Arousal
35. Attention to Ad (Message Relevance)
36. Attention to the Ad (General)
37. Attention to the Commercials
38. Attitude Strength
39. Attitude Toward Advertising (Role Portrayals)
40. Attitude Toward Advertising (Skepticism)
41. Attitude Toward Health Risk
42. Attitude Toward Political Advertising (Negative)
43. Attitude Toward Private Label Brands
44. Attitude Toward Product Placement
45. Attitude Toward Selling the Object
46. Attitude Toward Store Background Music
47. Attitude Toward Teenage Smokers
48. Attitude Toward the Act (General)
49. Attitude Toward the Act (Boycotting)
50. Attitude Toward the Act (Purchase)
51. Attitude Toward the Ad (General)
52. Attitude Toward the Ad (Affective)
53. Attitude Toward the Ad (Affective)
54. Attitude Toward the Ad (Believability)
55. Attitude Toward the Ad (Cognitive)
56. Attitude Toward the Ad (Confusion)
57. Attitude Toward the Ad (Entertaining)
58. Attitude Toward the Ad (Evaluative Judgments)
59. Attitude Toward the Ad (General)
60. Attitude Toward the Ad (Humor)
61. Attitude Toward the Ad (Humor)
62. Attitude Toward the Ad (Informativeness)
63. Attitude Toward the Ad (Informativeness)
64. Attitude Toward the Ad (Intrusiveness)
65. Attitude Toward the Ad (Nostalgia)
66. Attitude Toward the Ad (Unipolar)
67. Attitude Toward the Advertiser
68. Attitude Toward the Advertiser
69. Attitude Toward the Article
70. Attitude Toward the Brand
71. Attitude Toward the Brand & Product Category
72. Attitude Toward the Brand (Search Costs)
73. Attitude Toward the Brand (Trustworthiness)
74. Attitude Toward the Brand Name
75. Attitude Toward the Charity
76. Attitude Toward the Company (Employee Relations)
77. Attitude Toward the Company (General)
78. Attitude Toward the Company (General)
79. Attitude Toward the Company (General)
80. Attitude Toward the Company (Social Responsibility)
81. Attitude Toward the Company's Altruism (Negative)
82. Attitude Toward the Company's Altruism (Positive)
83. Attitude Toward the Company's Altruism (Positive)
84. Attitude Toward the Coupon Promotion
85. Attitude Toward the Loyalty Program
86. Attitude Toward the Manufacturer (Trust)
87. Attitude Toward the Object (Affective)
88. Attitude Toward the Object (Disgusting)
89. Attitude Toward the Object (Fun)
90. Attitude Toward the Object (General)
91. Attitude Toward the Object (General)
92. Attitude Toward the Political Ad
93. Attitude Toward the Product
94. Attitude Toward the Product (Achievement Goal) 145
95. Attitude Toward the Product (Affective)
96. Attitude Toward the Product (High Tech)
97. Attitude Toward the Product (Knowledge Function)
98. Attitude Toward the Product (Necessity-Luxury Status)
99. Attitude Toward the Product (Nutritiousness)
100. Attitude Toward the Product (Protection Goal)
101. Attitude Toward the Product (Public-Private Consumption) 154
102. Attitude Toward the Product (Social-Adjustive Function) 156
103. Attitude Toward the Product (Utilitarian Function)
104. Attitude Toward the Product (Value-Expressive Function)
105. Attitude Toward the Product in the Ad
106. Attitude Toward the Product Price
107. Attitude Toward the Product Price
108. Attitude Toward the Product-Brand (General Evaluative)
109. Attitude Toward the Product-Brand (General Evaluative)
110. Attitude Toward the Product-Brand (Healthiness)
111. Attitude Toward the Product-Brand (Hedonic)
112. Attitude Toward the Product-Brand (Hedonic)
113. Attitude Toward the Product-Brand (Utilitarian)
114. Attitude Toward the Spokesperson (General)
115. Attitude Toward the Spokesperson (Likeability)
116. Attitude Toward the TV Program
117. Attitude Toward the Website (Absence of Errors)
118. Attitude Toward the Website (Affective)
119. Attitude Toward the Website (Attractiveness)
120. Attitude Toward the Website (Clarity of Privacy Policy)
121. Attitude Toward the Website (Cognitive)
122. Attitude Toward the Website (Community Features)
123. Attitude Toward the Website (Community)
124. Attitude Toward the Website (Content Interactivity)
125. Attitude Toward the Website (Credibility)
126. Attitude Toward the Website (Cultivation)
127. Attitude Toward the Website (Customer Care)
128. Attitude Toward the Website (Customization)
129. Attitude Toward the Website (Design Clarity)
130. Attitude Toward the Website (Design)
131. Attitude Toward the Website (Economic Value)
132. Attitude Toward the Website (Entertaining)
133. Attitude Toward the Website (Entertaining)
134. Attitude Toward the Website (Escapism)
135. Attitude Toward the Website (Fulfillment Reliability)
136. Attitude Toward the Website (General)
137. Attitude Toward the Website (General)
138. Attitude Toward the Website (Order Fulfillment)
139. Attitude Toward the Website (Pleasantness)
140. Attitude Toward the Website (Product Assortment)
141. Attitude Toward the Website (Quality Image)
142. Attitude Toward the Website (Safety)
143. Attitude Toward the Website (Security)
144. Attitude Toward the Website (Service)
145. Attitude Toward the Website (Shopping Assistance)
146. Attitude Toward the Website (Shopping Efficiency)
147. Attitude Toward the Website (Trust)
148. Attitude Toward the Website (Visual Appeal)
149. Attitude Toward the Website (Visual Appeal)
150. Attitude Toward Voting
151. Attitude Towards the Spokesperson
152. Attractiveness of Competitors
153. Authenticity Evidence
154. Behavioral Control
155. Behavioral Intention (Brand)
156. Behavioral Intention (General)
157. Behavioral Intention Toward the Product in the Ad
158. Behavioral Intention Toward the Product in the Ad
159. Believability of the Information
160. Benevolence Importance
161. Benevolence of the Business
162. Benevolence of the Employees
163. Biotech Companies' Compliance with Regulation
164. Biotech Companies' Efficacy
165. Biotech Regulation
166. Boycotting Counterarguments
167. Boycotting Effectiveness
168. Brand Community Engagement
169. Brand Community Identification
170. Brand Community Interest
171. Brand Community Loyalty
172. Brand Equity
173. Brand Expansion Plausibility
174. Brand Extension Fit (General)
175. Brand Extension Fit (General)
176. Brand Extension Fit (Usage-Based)
177. Brand Personality (Excitement)
178. Brand Personality (Integrity)
179. Brand Personality (Nurturance)
180. Brand Personality (Ruggedness)
181. Brand Personality (Sincerity)
182. Brand Personality (Sophistication)
183. Brand Prominence
184. Brand Similarity
185. Brand Switcher
186. Calmness
187. Change Seeking
188. Charity Donation Requests (Corporate)
189. Charity Support Importance
190. Choice Difficulty
191. Closure Concern
192. Commitment to the Brand
193. Commitment to the Brand
194. Commitment to the Company (Affective)
195. Commitment to the Company (Affective)
196. Commitment to the Company (Affective)
197. Commitment to the Company (Calculative)
198. Commitment to the Company (Calculative)
199. Commitment to the Company (Continuance)
200. Commitment to the Company (General)
201. Commitment to the Company (General)
202. Commitment to the Company (General)
203. Commitment to the Company (Normative)
204. Commitment to the Dealership
205. Commitment to the Service Provider
206. Commitment to the Store (Affective)
207. Communication Openness (Patient-Physician)
208. Community Value
209. Comparison Shopping Necessity
210. Comparison Valence of the Ad
211. Compatibility of the Product
212. Competence of the Airline
213. Competence of the Employee (Social)
214. Competence of the Employee (Task)
215. Competence of the Employees
216. Competence of the Store
217. Complaint Behavior
218. Complaint Intentions (Third Party)
219. Complaint Success Likelihood
220. Complementarity of Products
221. Complexity of the Service
222. Compliance with Physician's Instructions
223. Compliance with Weight Loss Program
224. Compulsive Buying
225. Computer Importance in the Home
226. Computer's Effect on Home Activities
227. Confidence (General)
228. Confidence (Voter)
229. Conflict (Decision)
230. Conformity Importance
231. Congruence (General)
232. Congruence (Self with Brand )
233. Congruence of the Ad
234. Congruence of the Ad (External)
235. Connectedness with Television Program
236. Consistency Motivation (Internal)
237. Consumption Affect
238. Consumption Affect (Anticipated)
239. Consumption Assortment Aesthetic Evaluation
240. Consumption Occasion (Hedonic-Utilitarian)
241. Control of Shopping Process
242. Coping Strategy (Action)
243. Coping Strategy (Avoidance)
244. Coping Strategy (Denial)
245. Coping Strategy (Emotional Support)
246. Coping Strategy (Emotional Venting)
247. Coping Strategy (Instrumental Support)
248. Coping Strategy (Positive Thinking)
249. Coping Strategy (Rational Thinking)
250. Corporate Community Relations
251. Corporate Social Responsibility (Treatment of Workers)
252. Credibility (Attractiveness)
253. Credibility (Expertise)
254. Credibility (Expertise)
255. Credibility (General)
256. Credibility (Trustworthiness)
257. Credibility (Trustworthiness)
258. Credibility of the Company
259. Crowding
260. Cultural Orientation (Horizontal Collectivism)
261. Cultural Orientation (Horizontal Individualism)
262. Curiosity about the Product
263. Cynicism (Political)
264. Cynicism (Political)
265. Depression
266. Depression
267. Desirable Responding
268. Discomfort (Psychological)
269. Discomfort (Psychological)
270. Disconfirmation
271. Dissatisfaction
272. Donation Likelihood
273. Ease of Generating Reasons
274. Ease of Use
275. Ease of Use
276. Ease of Use
277. Ease of Use
278. Easiness
279. Efficacy (Political)
280. Efficacy (Website Quality Judgment)
281. Employee Effort
282. Envy
283. Ethicality
284. Ethnocentrism
285. Expertise (General)
286. Expertise (Personal)
287. Expertise (Product Prices)
288. Expertise (Source)
289. Exploratory Consumer Tendencies
290. Expressiveness of Product Usage
291. Extra-Role Behaviors (Service Rep)
292. Factory Closing Egregiousness
293. Fairness of the Offer
294. Fallibility
295. Familiarity of the Object
296. Familiarity of the Object
297. Familiarity with the Product Category & Brand
298. "Family Communication (Concept-Oriented, Child's View) ".
299. "Family Communication (Socio-Oriented, Child's View) ".
300. Family Importance
301. Family Resources
302. Family Stressors
303. Fear of Disapproval
304. Fearfulness
305. Financial Needs
306. Fit (Company with Industry)
307. Flow (Shopping)
308. Food Fat Knowledge (Subjective)
309. Fun
310. Generality of Product Image
311. Generosity
312. Goal Attainment
313. Goal Similarity (Fit)
314. Goal Similarity (Ideal Attributes)
315. Headline Meaning Openness
316. Help Provision Likelihood (Customer to Business)
317. Honesty
318. Iconicity with Fiction
319. Iconicity with History
320. Iconicity with Old Things
321. Identification with Brand
322. Identification with Brand
323. Identification with Role
324. Identity Appraisal (Reflected)
325. Identity Appraisal (Self)
326. Image of the Political Candidate
327. Imagery Vividness (Multiple Senses)
328. Imagery Vividness (Visual)
329. Importance (Product Attribute)
330. Impulse Buying
331. Independence
332. Independence-Interdependence
333. Indexicality (Actual Contact)
334. Indexicality (Hypothetical Contact)
335. Indexicality (Telepresence)
336. Indexicality With Era
337. Innovativeness (Product Trial)
338. Innovativeness (Use)
339. Intangibility (Mental)
340. Intention to Get a Mammogram
341. Intention to Recommend
342. Interdependence
343. Interest (General)
344. Interest in Advertisements
345. Interest in the Ad Vehicle
346. Internet Search Skill
347. Internet Shopping (Convenience)
348. Internet Shopping (Site Design)
349. Internet Usage (Convenience Motivation)
350. Internet Usage (Entertainment Motivation)
351. Internet Usage (Information Motivation)
352. Internet Usage (Social Motivation)
353. Internet Usage (Time)
354. Internet Usage Control
355. Internet Usage Skill
356. Intimacy with Company
357. Investment Strategy (Prevention Benefits)
358. Investment Strategy (Promotion Benefits)
359. Involvement (Enduring)
360. Involvement (Situational)
361. Involvement in the Experimental Task
362. Involvement in the Message (Motivation)
363. Involvement in the Message (Processing Effort)
364. Involvement in the Task (Distraction)
365. Involvement in the Task (Processing Effort)
366. Involvement with Coupons
367. Involvement with Politics
368. Involvement with Reading Task
369. Involvement with Sales Promotion Deals
370. Involvement with Store Type
371. Involvement with the Brand (Interest)
372. Involvement with the Brand (Pleasure)
373. Involvement with the Brand (Risk Importance)
374. Involvement with the Brand (Risk Probability)
375. Involvement with the Brand (Signal)
376. Involvement with the Product
377. Involvement with the Product
378. Involvement with the Product Category
379. Involvement with the Product's Description
380. Involvement with the Voting Decision
381. Joy
382. Justice (Distributive)
383. Justice (Distributive)
384. Justice (Distributive)
385. Justice (Interactional)
386. Justice (Interactional)
387. Justice (Interactional)
388. Justice (Procedural)
389. Justice (Procedural)
390. Justifiability of the Decision
391. Knowledge (Subjective)
392. Knowledge of the Brand
393. Knowledge of the Product Class
394. Knowledge of the Product Class
395. Knowledge of the Product Class
396. Knowledge of the Product Class
397. Knowledge of the Product Class
398. Knowledge of the Product Class
399. Knowledge of the Product Class
400. Locus of Control (General)
401. Locus of Control (Health)
402. Loyalty (Action)
403. Loyalty (Active)
404. Loyalty (Active)
405. Loyalty (Affective)
406. Loyalty (Brand)
407. Loyalty (Cognitive)
408. Loyalty (Conative)
409. Loyalty (Passive)
410. Loyalty Proneness (Product)
411. Loyalty to Company (Post-Complaint)
412. Loyalty to the Airline
413. Loyalty to the e-Retailer
414. Loyalty to the Financial Adviser
415. Loyalty to the Store
416. Loyalty to the Store
417. Machiavellianism (Mach IV)
418. Mammogram Costs
419. Market Mavenism
420. Materialism (Centrality)
421. Materialism (General)
422. Materialism (Happiness)
423. Materialism (Success)
424. Meaningfulness (General)
425. Mood
426. Need for Cognition
427. Need for Cognitive Closure
428. Need For Evaluation
429. Need for Humor
430. Need for Interaction (Service Encounters)
431. Need for Touch (Autotelic)
432. Need for Touch (Instrumental)
433. Need for Touch (Instrumental)
434. Need for Unique Products
435. Need for Uniqueness (General)
436. Neuroticism
437. New Product Attributes (Value Added)
438. Normative Compliance (Usage of Product)
439. Novelty (General)
440. Nutrition Information Interest
441. Nutrition Interest
442. Nutrition Knowledge (Subjective)
443. Optimism
444. Ordering Option Beliefs (Ease of Use)
445. Organizational Prestige
446. Originality
447. Outcome Status
448. Participative Decision-Making (Patient-Physician Interaction) 670
449. Patronage Frequency
450. Performance Quality
451. Persuasiveness of the Ad
452. Persuasiveness of the Ad
453. Persuasiveness of the Information
454. Planning (Product Usage)
455. Pleasantness
456. Pleasure
457. Popularity of the Object
458. Possessiveness
459. Power (Expert)
460. Power Importance
461. Powerlessness
462. Price as a Quality Indicator
463. Price Comparison Likelihood
464. Price Fairness
465. Price Perception (Internal Reference)
466. Price Perception (Store Comparison)
467. Price Perception (Store Comparison)
468. Price-Consciousness
469. Price-Consciousness
470. Price-Consciousness
471. Price-Quality Relationship
472. Price-Quality Relationship
473. Pride
474. Problem-Solving Orientation of the Airline
475. Problem-Solving Orientation of the Employees
476. Problem-Solving Orientation of the Store
477. Processing Goals (Advertisement)
478. Product Innovativeness
479. Product Replacement Motivation
480. Product-Story Connection
481. Proximity
482. Purchase Experience
483. Purchase Intention
484. Purchase Intention
485. Purchase Intention
486. Purchase Intention
487. Purchase Intention
488. Purchase Intention
489. Purchase Intention Toward the Product in the Ad
490. Purchase Intention Toward the Product in the Ad
491. Purchase Secrecy
492. Purchase-Related Communication (Parent's View)
493. Quality of the Brand
494. Quality of the Clothing
495. Quality of the Food
496. Quality of the Grocer's Products
497. Quality of the Product
498. Quality of the Product
499. Quality of the Product
500. Quality of the Restaurant
501. Reason Generation Difficulty
502. Reciprocity (Organization-Individual)
503. Recycling (Social Norms)
504. Refund Claim Likelihood
505. Regret (Decision)
506. Relational Bonds (Financial)
507. Relational Bonds (Social)
508. Relational Bonds (Structural)
509. Relative Advantage of the Product
510. Relevance of the Information
511. Relevance of the Product Attribute
512. Religion Importance
513. Repatronage Intention
514. Repatronage Intention
515. Resource Demands
516. Response Difficulty
517. Results of the StoreÆs High Prices
518. Risk (Financial)
519. Risk (Food Product Quality)
520. Risk (General)
521. Risk (Performance)
522. Risk (Performance)
523. Risk (Personal)
524. Risk of Self-Service Technology
525. Sadness
526. Satisfaction (General)
527. Satisfaction (General)
528. Satisfaction (General)
529. Satisfaction (General)
530. Satisfaction (Voter)
531. Satisfaction with Car Brand
532. Satisfaction with Car Dealership
533. Satisfaction with Choice of Service Provider
534. Satisfaction with Company (Post Complaint)
535. Satisfaction with Complaint Process
536. Satisfaction with Educational Institution
537. Satisfaction with Encounter
538. Satisfaction with Grocer's Customer Service
539. Satisfaction with Health Plan
540. Satisfaction with Hypothetical Experience
541. Satisfaction with Internet Search Process
542. Satisfaction with Life
543. Satisfaction with Most Recent Experience
544. Satisfaction with Performance
545. Satisfaction with Problem Resolution
546. Satisfaction with Purchase Experience
547. Satisfaction with Retailers
548. Satisfaction with Service
549. Satisfaction with Service
550. Satisfaction with Service
551. Satisfaction with Service Provider
552. Satisfaction with Service Provider
553. Satisfaction with Shopping Experience
554. Satisfaction with Store
555. Satisfaction with Weight Loss Program
556. Security Importance
557. Security of Internet Financial Transactions
558. Self-Confidence (Bargaining Tactics)
559. Self-Confidence (Expressing Opinions in Stores)
560. Self-Confidence (Judgment Correctness)
561. Self-Consciousness (Private)
562. Self-Consciousness (Public)
563. Self-Direction Importance
564. Self-Efficacy
565. Self-Efficacy (Resisting Pressure to Smoke)
566. Self-Monitoring
567. Self-Referencing
568. Self-Regulatory Focus (Prevention)
569. Self-Regulatory Focus (Promotion)
570. Self-View in Choice Task
571. Service Failure Attributions (Internal)
572. Service Failure Cause Permanency
573. Service Failure Severity
574. Service Failure Typicality
575. Service Personalization Effort
576. Service Quality (Empathy)
577. Service Quality (Global)
578. Service Quality (Heterogeneity)
579. Service Quality (Outcome-Related for Financial
580. Service Quality (Process-Related for Financial Adviser)
581. Service Quality of the Employee
582. Service Quality of the Employees
583. Service Quality of the Store's Employees
584. Service Quality of the Website
585. Service Quality of the Website
586. Service Recovery Expectations
587. Service Usage Breadth
588. Shame
589. Shame
590. Shame
591. Shopping Convenience (Check-Out)
592. Shopping Convenience (Finding Products)
593. Shopping Convenience (Post-Purchase Activities)
594. Shopping Convenience (Store Access)
595. Shopping Convenience (Store Selection)
596. Shopping Costs
597. Shopping Enjoyment
598. Shopping Enjoyment
599. Shopping Enjoyment
600. Shopping Intention
601. Shopping Orientation (Adventure)
602. Shopping Orientation (Apathetic)
603. Shopping Orientation (Economic)
604. Shopping Orientation (Gratification)
605. Shopping Orientation (Personalizing)
606. Shopping Orientation (Personalizing)
607. Shopping Orientation (Role)
608. Shopping Orientation (Staying Informed)
609. Shopping Orientation (Value)
610. Shopping Smart
611. Shopping with Friends
612. Smoking Intention
613. Smoking Intention
614. Smoking-Related Beliefs (Negative)
615. Social Acceptance Importance
616. Social Acceptance of Smoking
617. Social Attraction
618. Social Comparison Tendency
619. Social Desirability Bias
620. Social Desirability of Eating Particular Food
621. Social Identification
622. Social Identification
623. Social Identification
624. Special Treatment from the Service Provider
625. Speed
626. Sponsor's Self-Interest
627. Spousal Influence Strategy (Coercive)
628. Spousal Influence Strategy (Non-Coercive)
629. Stimulation Importance
630. Stimulation Potential
631. Stimulation Preference
632. Store Atmosphere
633. Store Atmosphere
634. Store Design
635. Store Personnel (Quantity & Quality)
636. Store's Provision of Information
637. Stress
638. Susceptibility to Peer Influence
639. Switching Costs (Benefits Lost)
640. Switching Costs (Brand Relationship Loss)
641. Switching Costs (Economic)
642. Switching Costs Evaluation)
643. Switching Costs (General)
644. Switching Costs (General)
645. Switching Costs (Learning)
646. Switching Costs (Personal Relationships Lost)
647. Switching Costs (Setup)
648. Switching Costs (Setup)
649. Switching Experience
650. Switching Experience
651. Switching Intention
652. Tangibility (Physical)
653. Taste-Fat Relationship
654. Thought Focus (Others)
655. Thought Focus Self)
656. Time Pressure
657. Tolerance for Ambiguity
658. Tradition Importance
659. Trust (General)
660. Trust in the Company
661. Trust in the Company
662. Trust in the Company
663. Trust in the Employees
664. Trust in the Service Provider
665. Trust in the Service Provider
666. TV Viewing (Attention)
667. TV Viewing (Time Spent)
668. Uniqueness of Product's Attributes
669. Unity in the Object
670. Universalism Importance
671. Usage Clarity
672. Usefulness (General)
673. Usefulness of the Object
674. Value Consciousness
675. Value of External Information
676. Value of Supermarket Offers
677. Value of the Added Service
678. Value of the Loyalty Program
679. Value of the Offer
680. Value of the Offer
681. Value of the Offer
682. Value of the Offer
683. Value of the Offer
684. Value of the Product
685. Value of the Product
686. Value of the Store's Products
687. Value of the Store's Products
688. Value of the Store's Products
689. Value of the Transaction
690. Variability
691. Variety Within Assortment
692. Verbal-Visual Processing Style
693. Visibility of Product (Social)
694. Visual Aesthetics Centrality
695. Visual Appeal
696. Vividness (General)
697. Vividness of Product Presentation at Website
698. Website Comparison Shopping
699. Website Ease-of-Use
700. Website Ease-of-Use
701. Website Ease-of-Use
702. Website Interactivity (Content Usefulness)
703. Website Interactivity (Engaging)
704. Website Interactivity (General)
705. Website Interactivity (Human-Human)
706. Website Interactivity (Real-Time Communication) 1007
707. Website Interactivity (Speed)
708. Website Preference (Exciting)
709. Website Usage Intention
710. Website Usefulness
711. Website Usefulness
712. Website Visit Intention
713. Well-Being
714. Word-of-Mouth (Positive)
715. Word-of-Mouth (Positive)
716. Work Importance