This scale uses three, five-point items to measure the likelihood of a customer reacting to a service failure by using self-control to suppress external expressions of his/her anger.
The degree to which a person expresses concern about being thought well of and accepted by others is measured in this scale with six, ten-point Likert-type items.
Five, seven-point semantic-differentials are used in this scale to measure both a person's opinion of a political candidate as well as a formal statement apparently written by the candidate.
A three-item, six-point scale is used for measuring the degree to which a person places importance on socially-related values such as security, belongingness, and respectability in his/her life.
This scale uses five, seven-point Likert-type items to measure the importance placed on the influence of one's best friend in the consumption of certain expressive products.
The six, seven-point Likert-type items in this scale are used to measure the degree to which a person has a tendency to trust other people, particularly the ones already known, until/unless there is reason to do otherwise. Grayson, Johnson, and Chen (2008) referred to this measure as generalized trust.
This scale has three, seven-point Likert-type items that measure how much a person believes that a group of people he/she has interacted with listened to and were open to his/her ideas. As used by Van Dolen, Dabholkar, and Ruyter (2007), respondents were evaluating a chat-based service they had experienced that was for gathering information about investment funds from other customers and a financial advisor.
Seven-point items are used to measure the expressed likelihood that a person would accept the opinion and selection of another person with respect to a particular product choice.
The degree of openness one has in general toward stimuli that are puzzling, indefinite, or less than clear is measured using this twelve-item, seven-point Likert-type scale.
Three, seven-point Likert-type statements are used to measure the degree to which a person believes that consuming a specified food item is socially acceptable and appealing. While the scale could be used at a general level, such as "eating meat," Ding, Grewal, and Liechty (2005) used it more specifically with respect to consuming chicken, shrimp, and beef.
