Four, seven-point Likert-type statements are used to measure the degree to which a consumer believes that use of a certain piece of technology would lead to positive, personal consequences (enjoyment, independence, confidence). The scale was called perceived value in future co-creation by Dong, Evans, and Zou (2008) and was the instrumentality dimension of intrinsic motivation in the study by Meuter et al. (2005).
Nine, nine-point scales are used to measure the degree to which a person is motivated by achievement and focused on opportunities for advancement.
Four, seven-point Likert-type items are used to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on working towards a better future.
The degree to which a person expresses satisfaction with a weight loss program he/she is involved with is measured with this eight item, seven-point Likert-type scale.
The degree to which a person believes that the number and quality of a person's possessions are indicators of success in life is measured using five point Likert-type statements. Alternative versions of the scale, varying in their length, have been developed and tested.
The scale measures a person's level of satisfaction with life including his/her accomplishments using a set of evoked standards (relatives, friends). The scale has also been referred to as congruity life satisfaction (Meadow et al. 1992).
Five, seven-point Likert-type statements are used to evaluate a person's excessive concern for personal accomplishments and need for others to acknowledge his or her success.
