A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items. The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.
Three, five-point items are used to measure the degree to which a child views him/herself as an opinion leader for friends in some product category and does so by being a source of information and influence.
Using six, five-point items, this scale measures the degree to which a child is involved with a product category such that he/she imagines and creates new "products" as well as adopting commercially produced versions well before other children when they become available.
A four-item, seven-point Likert-type scale is used to measure the inclination to buy a new product as soon as it is available. There is also a sense of urgency to purchase the product earlier than other people (referents). There are direct and indirect versions of the scale. The difference between the two has to do with whether the items are responded to in the first person (direct version) or the third person (indirect version).
Three, five point statements are used to measure the degree to which a person expresses the possibility of smoking, even a little bit, in the unspecified future.
Six, seven-point Likert-type items measure a consumer's belief that other consumers come to him or her for information about products to buy and are influenced by the information received. The scale is purposefully constructed to be amenable for adaptation to a variety of product categories but is not a generalized opinion leadership scale. The authors (Flynn, Goldsmith, and Eastman 1996) believed the construct to be monomorphic, such that opinion leadership in technologically advanced cultures tends to focus on one topical area rather than many (polymorphic).
The scale has three, seven-point Likert-type items that measure the degree to which a person expresses interest in technology and desire to have new tech products before others.
Five, seven-point Likert-type statements compose the scale and are intended to measure the degree to which a consumer is motivated to be the first to adopt new technology-based goods and services.
The scale is composed of eight, seven-point Likert-type statements that measure the degree to which a consumer expresses high intrinsic motivation to adopt and use innovative, technology-based goods and services. Those scoring high on the scale are referred to as gadget lovers.
Three, seven-point items are used to measure the degree of challenge a consumer perceives there to be in learning to use a new good or service.
