The scale uses five, five-point statements to measure the perceived probability that a person will advance through the stages of a job application process from contacting the company to accepting the position if it is offered.
A Likert-type scale is used to measure the degree to which a person views an organization of which he or she is a member as having a positive reputation in the community. The organization studied by Bhattacharya, Rao, and Glynn (1995) was an art museum while Arnett, German, and Hunt (2003) studied a university.
