The degree to which a person believes that a brand's products are modern and visually appealing is measured using three, seven-point Likert-type items.
The extent to which a person views an object as being contemporary and stylish is measured in this scale with three, seven-point unipolar terms.
Three, seven-point unipolar items are used in this scale to measure the degree to which a person describes an object as being natural rather than artificial.
The scale is composed of four bi-polar adjectives that are intended to measure the degree to which a person describes an object as being streamlined and rarefied rather than raw and rugged.
Four items with a five-point response format are used to measure a person's attitude regarding the quality of the store/dealership in terms of the visual appeal of its interior.
Five, seven-point items are used to measure the perceived beauty and stability in a stimulus. As used by Raghubir and Greenleaf (2006), the respondents were describing concerts based upon printed invitations. Thus, the scale has more to do with visual proportion and concordance than it does with the aural enjoyment of music.
The scale measures expectancy-disconfirmation of a movie performance using eight items and a nine-point response format.
Ten, nine-point items are used to measure the degree of disconfirmation a person experiences in his/her expectations regarding some music.
Three, seven-point uni-polar items are used in this scale to measure the degree to which someone or something is viewed as being visually pleasant. While the scale was made for describing a person, it might be used with other objects as well.
The four, seven-point items in this scale measure the degree to which a person describes an object such as a product or person as having the quality of elegance, beauty, and status. The scale was called perceptions of luxury index by Hagtvedt and Patrick (2008).
