The scale is composed of seven, seven-point Likert-type statements attempting to assess a customer's general level of satisfaction with several aspects of a particular sales event such as the terms of the agreement and the sales person involved. As written, the scale is most suited for a life insurance sale.
The scale is composed of three, seven-point Likert-type statements attempting to assess the extent to which a customer in a professional relationship considers the salesperson to be a friend and someone to have a relationship with beyond the current sales event.
