Six, five-point Likert-type statements are used to measure a consumer's tendency to express and/or exhibit hostility toward a marketer, especially salespeople. An 11-item version of the scale translated into Dutch was used by Richins (1987).
The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
