A person's anxiety-related response to an advertisement is measured in this scale using three, seven-point uni-polar items.
Three, seven-point uni-polar items are used in this scale to measure a person's fear-related response to an advertisement.
This is a three-item, seven-point scale measuring the relative amount of time a person spends on achieving a healthy balance between stress and work on the one hand and rest and relaxation on the other.
A three-item, five-point scale is used to measure the degree to which one reports that something has made him/her feel nervous and fearful. Mano and Oliver (1993) referred to the scale as distress.
A 30-item true-false scale is used to measure the extent to which a person expects to be evaluated negatively by others and avoids evaluative situations. A person scoring high on this scale should not necessarily be assumed to have a negative self-image. The measure was referred to as Fear of Negative Evaluation (FNE) by the originators (Watson and Friend 1969) as well as Bearden and Rose (1990).
This scale is composed of four items that are intended to measure a consumer's tendency to experience psychological discomfort ("pain") when making or anticipating purchases. Low scorers on the scale are viewed as "tightwads" who experience too much pain with regard to spending money with the result that they spend less than they otherwise would think is ideal. High scorers are viewed as "spendthrifts" who experience too little pain with spending and typically buy more than they would ideally like to.
This scale is composed of nine, nine-point scales that are intended to measure the extent that a person is worried about being irresponsible and is motivated to avoid failure, losses, and threats.
The scale uses Likert-type statements to measure the degree to which a person expresses doubts about a service or good, particularly its outcomes. The version of the scale used by Cox and Cox (2001) had five, five-point items while the version used by Cox, Cox, and Zimet (2006) had four items and a seven-point response format.
Three items are used in this scale to measure the degree of frustration a person feels with regard to something he/she is thinking about.
Three, seven-point, one word descriptors are used to assess the strength of emotional and/or mental uneasiness reported by a person as a result of exposure to some stimulus. Using the same items but slightly different instructions, another version of the scale measured emotions depicted by someone else or in something else. The stimuli examined by Williams and Aaker (2002) were print ads but the scale appears to be amenable for use with a variety of stimuli. Mukhopadhyay and Johar (2007) used the scale to measure what they called ambivalence, having reference to what was felt after seeing an ad.
