The perceived attractiveness and appeal of an object is measured in this scale using three, seven-point semantic differentials.
The degree to which a person believes that the interior of a certain brand's stores are pleasant and organized well is measured using three, seven-point Likert-type items. The scale is most suited for a chain of stores that is known for featuring its own branded products, e.g., Gap, Abercrombie & Fitch, Hollister.
The degree to which a person believes that a brand's products are modern and visually appealing is measured using three, seven-point Likert-type items.
Four, seven-point Likert-type items measure how much a person likes a website because of the way it looks.
Four, seven-point Likert-type items are used to measure the degree to which a shopper believes that the inside of a particular physical space (such as a store) is unpleasant for a variety of reasons.
This scale uses five, seven-point Likert-type items to measure the degree to which a person believes that the outside of a certain physical space (such as a store) is unattractive.
The scale is composed of five, seven-point Likert-type statements intended to measure the tendency to compare one's self to people in ads or to friends as a way to determine how to look.
The scale is composed of three, seven-point Likert-like items that are intended to measure the degree to which a person's believes that smoking has a positive effect on the way he/she looks.
The scale is composed of Likert-type statements measuring the degree to which a person expresses an awareness of self as a social object with an effect on others.
The scale is composed of four, five-point Likert-type items that are intended to measure social and psychological aspects of a child's beliefs about caring for his/her teeth in the opinion of one his/her parents. In other words, the scale is meant to be filled out by a parent of the child. Thus, in essence, what is being measured is the parent's beliefs about a child's beliefs.
