The degree to which a customer admits to deliberately behaving in ways that violated the generally accepted norms of conduct in a particular shopping situation is measured with four, seven-point Likert-type items.
The degree to which a customer reports being treated improperly by a business is measured in this scale using four, seven-point Likert-type items.
A person's admission to having been under the influence of some intoxicating substance and then behaving inappropriately in a hospitality-based environment is measured with five, seven-point Likert-type items.
Six, seven-point Likert-type items compose the scale and measure the degree to which a customer believes that the behavior of other customers in a particular store was inappropriate.
This is a four-item, six-point Likert-like scale purported to measure the participants' impressions of the ad.
Ten, five-point items are used to measure the frequency with which an adolescent reports engaging in behaviors that would be considered improper if not immoral by most adults.
Three statements with bi-polar adjective responses are used in this scale to measure a consumer's attitude regarding a marketer's motive for changing prices, i.e., was it a good/bad motive?
Three semantic differentials are used to measure the extent of perceived compatibility between the endorser of a product in an advertisement and the brand being featured. With a different scale stem or instructions, the items seem to be amenable for measuring other types of fit, e.g., merger of two companies, a company's sponsorship of a particluar event/cause, co-branding of products, etc.
Three bi-polar adjectives are used in this scale to measure the perceived propriety of some object or situation.
The scale is composed of three items that measure the extent to which one party of a married couple felt involved in a particular decision with his/her spouse and believes the process used in making the decision was appropriate.
