This scale uses five, seven-point Likert-type items to measure the importance placed on the influence of one's best friend in the consumption of certain expressive products.
A five-item, seven-point Likert-type scale is used to measure the importance placed on the influence of friends in the consumption of certain expressive products.
The scale has five, seven-point Likert-type items that measure the importance a consumer places on the influence of others in the consumption of certain expressive products.
This scale uses four, seven-point Likert-type items to measure a person's belief that among his/her friends and family it is is considered acceptable to return products after they have been used or damaged.
Four Likert-type items with a seven point response format are used in this scale to measure the degree to which a person believes that a specific nonprofit organization has explicitly approved of a certain brand (or line of products) from a company.
The scale measures the degree to which a person expresses the tendency to seek information about products by observing others' behavior and asking for their opinions. Bearden, Netemeyer, and Teel (1989) referred to the scale as consumer susceptibility to interpersonal influence (CSII) and defined it to be a consumer's "willingness to conform to the expectations of others regarding the purchase decision" (p. 473). They measured it using two scales with a total of twelve items in a seven-point response format. As noted below, some researchers have used variations of the scale.
Three, seven-point Likert-type statements are used to measure the degree to which a person believes that consuming a specified food item is socially acceptable and appealing. While the scale could be used at a general level, such as "eating meat," Ding, Grewal, and Liechty (2005) used it more specifically with respect to consuming chicken, shrimp, and beef.
The scale is composed of five, seven-point semantic differentials that are intended to measure the degree to which a person believes a particular person, place, or thing is socially acceptable and desirable.
The scale is composed of six, true/false statements attempting to assess the extent to which a person is experiencing anxiety regarding what others might think about an action he/she has taken. The behavior examined by Keller, Lipkus, and Rimer (2002) was a person's usage of information bearing on the risk of getting breast cancer.
The scale has six, seven-point Likert-type items that are intended to measure the social-adjustive functional base of a person's attitude toward a certain product. This function has to do with helping one to gain approval in social settings.
