This six-item, seven-point Likert-type scale is used to measure how much attention and critical thinking is paid to the brand and its features featured in an advertisement.
A person's confidence in his/her ability to assess the quality of websites is measured in this scale with three items.
Four, five-point Likert-type statements are used to assess the helpfulness of some product-related information in a brand rating task. It is assumed that the information has been provided to a respondent as part of a study and the concern is how relevant the respondent found the information to be in completing the product evaluation task.
The six item, seven-point semantic differential scale attempts to measure a person's opinion of a measure task he or she has just engaged in. The scale assesses several facets of the task such as how easy it was and how well the measure allowed the respondent to express his or her attitude.
