The scale has three, five-point items and assesses the degree to which a person believes that feedback from agency personnel as well as from the client are used to evaluate the job performance of advertising agency account planners. There were two versions of the scale, one to measure the way planners are currently being evaluated and another to measure the way they should be evaluated.
Four, seven-point items are intended to measure the extent to which a person is able to relate the copy in an advertisement to the accompanying picture of the product in the ad easily.
Four, seven-point items are intended to measure the extent to which a picture featured in a print advertisement is considered relevant to the accompanying ad copy.
This four-item, seven-point Likert-type measure provides an indication of a consumer's attitude about the truthfulness of some specified advertisement.
A three-item, seven-point semantic differential scale is used to measure the perceived "activity" of a stimulus.
This is a five-item, three-point scale measuring a consumer's satisfaction with the pricing of a specified product.
This is a four-item, six-point, Likert-type scale assessing a person's enjoyment of and interest in cooking. It appears to be the scale used by Dickerson and Gentry (1983) called culinary enthusiast. It may also be similar to the scale called attitude toward cooking used by Burnett and Bush (1986).
