The perceived attractiveness and appeal of an object is measured in this scale using three, seven-point semantic differentials.
The degree to which a person believes that the interior of a certain brand's stores are pleasant and organized well is measured using three, seven-point Likert-type items. The scale is most suited for a chain of stores that is known for featuring its own branded products, e.g., Gap, Abercrombie & Fitch, Hollister.
The degree to which a person believes that a brand's products are modern and visually appealing is measured using three, seven-point Likert-type items.
This scale uses five, seven-point Likert-type items to measure the degree to which a person believes that the outside of a certain physical space (such as a store) is unattractive.
This three-item, seven-point Likert-type scale is intended to measure a person's opinion of a product endorser's physical attractiveness.
Three, seven-point semantic differentials are used in this scale to measure the ease with which a person is able to process a visual stimulus. It is a combination of perceptual fluency (items #1 and #2) and conceptual fluency (item #3). Labroo, Dhar, and Schwarz (2008) referred to the scale both as ease of processing and a fluency index.
The scale has four, nine-point bi-polar adjectives that measure how much a person views an object as having a personality-like image characterized by traits related to social superiority and attractiveness.
This scale has four, seven-point Likert-type items that measure the degree to which a person is aware of other brands in a product category and believes that at least one of them is as good if not better than a particular brand.
The scale is composed of four, five-point Likert-type items that are intended to measure social and psychological aspects of a child's beliefs about caring for his/her teeth in the opinion of one his/her parents. In other words, the scale is meant to be filled out by a parent of the child. Thus, in essence, what is being measured is the parent's beliefs about a child's beliefs.
Nine, five-point statements are used to measure the degree to which a person is interested in, cares about, and sympathizes with a character on a television program. Russell and Stern (2006) referred to the scale as parasocial attachment.
