Three, seven-point items are used to measure the degree to which a consumer places the blame for a problem experienced with a good or service on a particular entity (person, manufacturer, service provider).
The scale is composed of four Likert-type statements that measure the degree to which a person views a company as supporting a cause because various groups important to it (customers, employees, society in general) expect it to do so.
Three Likert-type statements are used to measure the degree to which a person views a company as supporting a cause because it will help attract and keep more customers as well as help it to be more profitable.
Three statements are used to measure the extent to which a consumer attributes the reason for an unsuccessful collection of information being with the place(s) that were visited during a particular search episode (e.g., retail stores, websites).
The degree to which a consumer takes personal responsibility for an unsuccessful search episode is measured with three statements.
Four, seven-point semantic-differentials are used to measure the degree to which a customer expects the cause of a service failure to persist over time. The scale was called attributions of stability by Hess, Ganesan, and Klein (2003).
The scale is composed of three, seven-point Likert-type items measuring the level of satisfaction a consumer expresses with regard to the performance of something like a product or company. Although it may be most natural for the scale to be completed by consumers with respect to their own satisfaction (Tsiros, Mittal, and Ross 2004), in the study by Tsiros and Mittal (2000) it had to do with the attribution of that reaction on others based on an understanding of what they had experienced. In other words, one party believes that another party who has made a certain purchase decision is feeling a certain way about it.
Three, five-point Likert-type statements are purported to measure the extent to which a respondent thinks that a person who has received an injury using a product realized that such an unfortunate outcome was a possible consequence of using the product.
