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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

autonomy

Five, seven-point, Likert-type items are used in this scale to measure the degree to which a person describes him/herself as independent from others and self-sufficient, qualities that are part of a male's socialization in many cultures.

A ten-item, seven-point Likert-type scale is used to measure the degree to which a person professes support for the freedom of women from subordinate and traditional roles.

The scale is composed of six, seven-point Likert-type statements that measure the degree to which a person feels cared for, with an emphasis on the relationship with a named person. Although the scale might be viewed as a measure of the "need" for relatedness, a close reading of the items shows in aggregate that they have more to do with the extent to which a person feels cared for rather than the level of his/her need for the care.

Four, seven-point statements are used to measure the degree to which a person believes that a product is able to operate in an independent and goal-directed manner without intervention by the user.

Three, seven-point Likert-type items are used in this scale to measure a person's attitude about the consumer's right to decide if and how personal information is gathered, used, and shared by companies with other parties.

This scale has four, nine-point Likert-type items that are intended to measure the degree to which a person believes that during a recent experience he/she was free to express his/her creativity.

The scale is composed of five, seven-point Likert-type statements that measure the degree to which a person feels his/her activities are self-chosen and free to be whatever he/she wishes, with an emphasis on the relationship with a named person. Although some might view the scale as a measure of the need for autonomy, a close reading of the items shows in aggregate that they have more to do with the extent to which a person feels autonomous rather than the level of his/her need for it.

The scale is composed of eight, seven-point Likert-type statements that are intended to measure the degree to which a person has made a decision with self foremost in mind rather than the needs of others. The decision examined in the studies by Hamilton and Biehal (2005) involved investing. Given that, some adjustment in phrasing will be necessary if the scale is used with other types of decisions.

Six, nine-point statements are used to measure the value placed by a person on independent thought and action.

The scale measures the degree to which a person expresses preference for individualism and separation from others (independence) or, at the other extreme, connectedness and relations with others (interdependence).