Five, five-point Likert-type items are used to measure a person's tendency to be self-focused and to scrutinize his/her moods.
A person's ability to identify and categorize his/her specific moods is measured in this scale with four, five-point Likert-type items.
A consumer’s pattern of acknowledging and defining needs/wants for clothing is measured using eight, seven-point Likert-type items.
The scale is composed of three, seven-point Likert-type items that are used to measure a person's belief that a company (or companies) should inform consumers if personal information is gathered from them and how it is used.
Three, seven-point bipolar adjectives are used to measure the extent of a person's awareness of and experience with a particular stimulus. The stimuli examined in the studies mentioned below were either a particular brand or a product category.
The scale is composed of ten statements measuring the degree to which a person has an inner focus, attending more to one's thoughts and feelings about self rather than as a social object with an effect on others.
The scale is composed of three, five-point Likert-type statements used to measure the extent to which a consumer indicates awareness and interest in a product similar to the advertised one before seeing it promoted on TV or in stores.
The scale is composed of three, five-point Likert-type statements attempting to capture a consumer's relative sense of the amount of advertising that is conducted for a specified brand compared to its competing brands.
Three, seven-point semantic differentials are used to measure a person's awareness and recognition of some specific object. In the study by Roehm (2001), the focal object was a portion of a song used as background music in a mock radio advertisement.
Three, nine-point items are used to measure the degree to which a consumer reports being familiar with a particular buying situation.
