The perceived attractiveness and appeal of an object is measured in this scale using three, seven-point semantic differentials.
This three-item, seven-point Likert-type scale is intended to measure a person's opinion of a product endorser's physical attractiveness.
Five, seven-point statements are used to measure the degree to which a person believes a specified brand of shampoo has certain characteristics.
Four items with a five-point response format are used to measure a person's attitude regarding the quality of the store/dealership in terms of the visual appeal of its interior.
Five, seven-point items are used to measure the perceived beauty and stability in a stimulus. As used by Raghubir and Greenleaf (2006), the respondents were describing concerts based upon printed invitations. Thus, the scale has more to do with visual proportion and concordance than it does with the aural enjoyment of music.
Three, seven-point uni-polar items are used in this scale to measure the degree to which someone or something is viewed as being visually pleasant. While the scale was made for describing a person, it might be used with other objects as well.
The scale is composed of eleven Likert-type statements intended to assess the degree that the look and beauty of a product play an important role in a consumer's purchase decisions and product usage. The scale was called centrality of visual product aesthetics (CVPA) by Bloch, Brunel, and Arnold (2003).
The scale uses semantic differentials to measure an aspect of source credibility related to beauty and classiness. The scale has been used to test the attractiveness of print ad models (Bower and Landreth 2001) and celebrity endorsers (Ohanian 1990, 1991; Till and Busler 2000). While the focus in Ohanian (1990) was on the development of a semantic differential version of the scale, Likert and Staple versions were developed as well though the exact phrasing of the items was not given in the article and are not reviewed here.
The scale has six, seven-point semantic differentials that are intended to measure the degree to which a person views something as being visually attractive.
Six, five-point, Likert-type statements are used to measure the attitude a physician has regarding the aiming of advertising for cosmetic pharmaceuticals at consumers.
