Three, seven-point Likert-type items are used to measure the degree to which a person feels a sense of emotional appreciation for unspecified benefits received from a certain party.
Four, seven-point items compose this scale and are intended to measure the belief that an appeal one has been exposed to is either focused on benefits for others or benefits for self. Although the items do not specifically reference a charity, that is the context for which they were developed and most naturally employed.
A six-item, seven-point scale is used to measure the probability that a consumer perceives the purchase of some specified product to be associated with six types of gain.
A three-item, six-point Likert-type scale is used to measure a consumer's attitude toward the social benefits of complaining after a dissatisfying transaction has occurred.
Four, seven-point items are used to measure the degree to which a person's motivation for interacting with others is to get benefits from them in return for benefits given to them (quid pro quo).
The scale has nine, seven-point items that are used to measure the degree to which a person's motivation for interacting with others is due to such things as a genuine concern for their needs and/or to please them.
The scale uses three, seven-point items to measure a consumer's expectation that a certain insurance-related product has particular benefits.
Five, seven-point items are used to measure a person's beliefs about the positive, health-related consequences of using sunscreen. The construct measured by the scale was referred to as response efficacy by Keller (2006).
Seven, seven-point items are used to measure the expected likelihood that a certain hotel chain has several particular benefits characteristic of a higher quality establishment.
The scale has four, seven-point items that are intended to measure a consumer's expectation that a set of benefits are characteristic of a particular financial planner.
