The degree to which a buyer believes that a particular seller is likely to care about his/her best interests in the future regardless of the problem is measured with four, seven-point Likert-type items.
This scale uses six personality characteristics that are stereotypically associated with women to describe a brand.
The six, seven-point Likert-type items in this scale are used to measure the degree to which a person has a tendency to trust other people, particularly the ones already known, until/unless there is reason to do otherwise. Grayson, Johnson, and Chen (2008) referred to this measure as generalized trust.
The scale is composed of five, five-point Likert-type items that measure the degree to which a business has the customer's best interest at heart.
Three Likert-type items with a seven point response format are used in this scale to measure a person's attitude about a company's expression of humanitarianism, with specific emphasis on the degree to which it financially supports "worthy causes."
Three, seven-point Likert-type items are used to measure a person's beliefs regarding the degree to which those who are in charge of a particular business are sincerely concerned about a customer's welfare.
The scale has three, five-point Likert-type items that measure the extent to which a person holds positive beliefs regarding the social responsiveness of a particular business.
The scale is composed of four, six-point items that measure the degree to which a person believes that some specific ads he/she was exposed to made him/her focus on his/her connection with other people.
Nine, nine-point statements are used to assess the value placed by a person on an understanding of and desire to protect the welfare of all people and nature.
The scale is composed of three, five-point Likert-type statements assessing the degree to which a customer believes a business has policies which indicate it has its customers' best interests in mind.
