Seven-point Likert-type statements are used to measure a consumer's belief in his/her ability to successfully complete a specified task. The tasks examined by Meuter et al. (2005) were two kinds of self-service technologies. The scale was called ability in future co-creation by Dong, Evans, and Zou (2008) due to the context in which it was used.
Four, nine-point semantic-differentials are used in this scale to measure the level of ability and proficiency a person experienced during a recent creative activity.
This scale has five, seven-point Likert-type statements that measure the degree to which a person feels effectual and capable in his/her life, with an emphasis on the role played by a specific person.
Five, nine-point statements are used to assess the value placed by a person on personal success with an emphasis on demonstration of competence in accordance with social standards so as to gain social approval.
Six, seven-point Likert-type statements evaluate the degree to which a person views him- or herself as being very responsible and independent.
