This scale is a six-item, seven-point Likert-type measure of the time, energy, and effort a person reports having spent on the information search process before buying a particular new product.
This seven-item, seven-point Likert-type scale is used in measuring the perceived benefits of gathering information from external sources before making a purchase decision.
Seven, seven-point Likert-type sitems are used for measuring the degree to which a consumer recalls having a positive experience with some specified product. The scale was referred to as experience with previous car by Srinivasan and Ratchford (1991).
The scale has four, seven-point Likert-type items that measure the degree to which a consumer has had a positive experience with the manufacturer and dealer in the purchase of some specified product. Srinivasan and Ratchford (1991) referred to the scale as experience with previous manufacturer or dealer.
The seven-item, seven-point scale assesses a person's understanding of cars, with particular emphasis on having familiarity with the purchase process.
A person's assessment of a product's quality as compared to the quality of referent products of the same category is measured with three, nine-point Likert-type items.
Nine items with a five-point Likert-type response format are used to measure a person's attitude regarding the quality of a car brand based upon beliefs about specific attributes.
Seven, five-point items are used to measure a person's attitude regarding the quality of a dealer based upon beliefs about specific services it provides.
Nine-point Likert-type items are used to measure a person's assessment of a product's quality made without comparison to any referent product. One version used with cars had five items while a version used with TVs had four.
A customer's level of satisfaction with several aspects of a brand of car are measured with seven, seven-point items.
