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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

challenge

Personal Growth

This six-item, seven-point Likert-type scale measures the degree to which a person who has just had an extraordinary experience views it as being personally challenging and instructive.

Mastery of the Situation

This four-item, six-point Likert-type scale is supposed to measure the degree to which a person feels he/she has been challenged but prevailed in a situation.

Internet Usage Skill

Four, seven-point Likert-type statements are used to measure a person's attitude regarding the extent to which an Internet-usage task has challenged his/her abilities. The scale was called navigational challenge by Mathwick and Rigdon (2004).