With three, six-point Likert-type items, this scale is intended to measure a person's beliefs regarding the malleability of traits and attributes related to things in the world (self, others, and the environment). At one extreme, some believe that the world is uncontrollable and fixed while at the other extreme there are people who view people and things as changeable and adaptive.
The scale is composed of 95 items and uses a five-point, Likert-type response format. It is intended to measure a personality characteristic concerned with the desire for change and variation in stimuli. The originators of the scale have said that change seeking ''is a habitual, consistent pattern of behavior which acts to control the amount and kind of stimulus input a given organism receives'' (Garlington and Shimota 1964, p. 920).
This nine-point, four item scale is intended to measure the degree of variety a consumer perceives there to be in an assortment of some product and the enjoyment derived from having access to that variety.
The scale has four, five-point Likert-type items that assess the degree to which a person believes that changing service providers will require time and effort in order to initiate the relationship with the new provider.
Three, seven-point Likert-type statements are used to measure a person's concerns about the time and effort perceived to be required to find and setup a relationship with a new provider if he/she were to switch. The type of provider examined by Bell, Seigyoung, and Smalley (2005) was a financial adviser.
The three item, five-point statements measure how much a consumer has changed service providers in the recent past (e.g., two years). It is not clear from the items themselves if the responses are supposed to be limited to switching experience within an industry or over all but it would appear to be the former. That would need to be clarified for respondents in the scale instructions. Burnham, Frels, and Mahajan (2003) used another scale to measure this same (or similar construct) but it emphasizes familiarity with other providers rather than the rate of switching.
The scale is composed of three, five-point Likert-type items that measure the degree to which a consumer is familiar with the quality of other service providers and has, in fact, tried some other providers over time. This scale was called alternative experience by Burnham, Frels, and Mahajan (2003) to distinguish it from the other scale of switching experience they used. That one appears to tap into the same construct as this one except that it emphasizes the quantity of switching a bit more, especially in the last two years.
The scale is composed of eight, seven-point statements measuring the degree to which a customer of a service provider plans to continue receiving services from the provider or, instead, intends to switch to a competitor.
Three, seven-point Likert-type statements are used to measure the degree to which a consumer believes it is not worth it to change from one thing to another, such as changing service providers or brands. The switch examined by Meuter et al. (2005) had to do with a new method of ordering prescription refills. The authors referred to the scale as inertia.
Seven-point Likert-type statements are used to measure a customer's thoughts regarding the degree of costs (time, money, and effort) that would be associated with changing service providers. Ganesh, Arnold, and Reynolds (2000) referred to their scale as a measure of dependence.
