Three, five-point items are used to measure the degree to which a child views him/herself as an opinion leader for friends in some product category and does so by being a source of information and influence.
Using six, five-point items, this scale measures the degree to which a child is involved with a product category such that he/she imagines and creates new "products" as well as adopting commercially produced versions well before other children when they become available.
Ten, five-point items are used to measure the frequency with which an adolescent reports engaging in behaviors that would be considered improper if not immoral by most adults.
Five, five-point, Likert-type items are used to measure the degree to which a parent reports refusing to buy particular products for his/her child when the latter asks for them but does provide an explanation of why the requests are denied.
Three, five-point, Likert-type items are used to measure the degree to which a person (child, teenager) describes seeking information and advice from his/her parents before making purchase decisions.
The five-item, five-point Likert-type scale measures the degree to which a child describes his/her parents as determining where, when, and what he/she buys.
The degree to which a person believes that happiness is derived from buying and owning things is measured in this scale with ten, four point items. The scale is intended for use with teens or even pre-teens and was called the Youth Materialism Scale by its developers (Goldberg et al. 2003)
The scale has three, five-point Likert-type items that measure the extent to which a person holds positive beliefs regarding the social responsiveness of a particular business.
The degree to which a parent reports communicating with a child about products and purchases is measured with seven, five-point items.
The scale is composed of six, five-point Likert-type statements that measure the extent to which a child indicates that his/her mother tells him/her what to buy or not buy. The tone of the items is that the child believes the parent is concerned about how the child's money is used and wants to have a lot of control over the decisions.
