This scale uses four, seven-point Likert-type items to measure how informative and useful the site is, especially with respect to merchandising the products.
This scale uses three, seven-point Likert-type items to measure a customer’s belief that the seller is taking into account the buyer's task-related needs to help him/her complete a given task.
Using four, seven-point items, this scale measures a consumer's ability to explain the reasons why a particular brand or type of product is preferred.
This three item, seven-point scale measures a consumer's ease of making purchases within a product category because of his/her established, prepurchase preference.
The four-item, seven-point ratings scale is used to measure the degree of involvement a person reports having with a particular decision-making activity.
A three-item, Likert-type scale is used to measure a person's description of his/her intention in a recently completed consumption-related choice activity to select the best product alternative among those available.
Three, eleven-point items are used to measure a person's beliefs regarding the potential consequences of recommending a certain product to a specific individual. The consequences have to do with the other person making a better decision and/or realizing that the recommender is concerned about him/her.
This scale is composed of six, seven-point items that are intended to measure the degree to which a person believes that the speed with which a website reacts to user actions is fast.
The scale has nine, seven-point items that are used to measure the degree to which a person believes that a website enables the user to know where he/she is, go where he/she wants to go, and do what he/she wants to accomplish at the site.
The scale is used to measure a person's satisfaction with the process of making a selection from among a set of alternative brands. The scale may be used prior to the consumer's consumption/usage of the product and is intended to be distinct from the type of satisfaction that can be measured after consumption has occurred. The full version of the scale has six items whereas the abbreviated version has three.
