Five, seven-point Likert-type items are used to measure a person's attitude regarding the degree to which an organization appears to be concerned about its role in improving society. Unlike some other measures of this construct, the scale used by Shanahan and Hopkins (2007) was developed for use with a nonprofit organization rather than a business. Despite that, the items themselves appear to be amenable for use with a variety of organizations regardless of their business-status.
The four item, seven-point Likert-type scale measures the degree to which a person believes that a local business (probably part of a larger corporation) is a "good" corporate citizen of the community due to its involvement in socially responsible activities. The activities were described in the instructions provided by Dean (2002) but were not specified in the items themselves.
Four, seven-point Likert-type statements are used to assess the extent to which a person thinks that the support provided by a particular business organization to a charity is done to benefit itself rather than being motivated by altruism. The scale was called anti-altruism by Dean (2002).
The four item, seven-point Likert-type scale measures the degree to which a consumer believes that the support provided by a particular business organization to a charity is generous and unselfish.
The scale has three, five-point Likert-type statements intended to assess a person's belief that a company cares about its customers, particularly in some specific aspect of their lives, e.g., health.
