A seven-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks an educational institution has grounds, buildings, equipment, and professors that are neat and clean.
This four-item, five-point Likert-type scale is used to measure the degree to which a person thinks a hospital, and its rooms in particular, are appealing and clean.
The importance of "quality," based on several specific attributes, is measured with seven, seven point items with respect to the selection of a store/mall at which to shop.
Four unipolar items are used to measure the degree to which a person has experienced a feeling of abhorrence because of a certain stimulus that is viewed as being physically dirty or unsanitary. In the studies conducted by Argo, Dahl, and Morales (2006), the stimulus that respondents reacted to was putting on a t-shirt that was perceived to be "contaminated" by being previously worn by one one or more strangers. In the studies by Morales and Fitzsimons (2007) the participants were reacting to a package of cookies that had touched a package of feminine napkins.
The scale is composed of three, five-point Likert-type statement assessing a customer's attitude of a store with an emphasis on some visible indicators that it is being managed competently.
Six, nine-point semantic differentials are used to measure the health and cleanliness-related characteristics a person associates with those who smoke. Two versions of the scale were used. One had to do with how a person thinks that smokers are perceived by others (reference group evaluations) and another focusing on how a person thinks that smokers perceive themselves (self evaluations).
The sixteen-item, five-point scale attempts to measure a customer's attitude regarding the quality of a convenience store that offers gasoline as well as food. This scale is performance rather than expectations based. Further, it is not intended to be a measure of satisfaction although it is related to it.
This six-item, seven-point scale is purported to measure the level of quality an airline passenger perceives there to be on the inside of the plane in which he or she flew, with emphasis on the seat area.
Four seven-point Likert-type statements are used to measure the extent to which a consumer is concerned about air pollution, with an emphasis on the role played by electrical power plants.
