The scale uses three, seven-point Likert-type items to measure the degree to which a consumer believes that his/her use of a particular brand has evoked cognitve activity.
Ten, five point Likert-like items are used in this scale to measure the degree to which a person who has recently engaged in a certain task describes his/her processing of information to have been done in a logical, rule-based manner.
A five-item, seven-point Likert-type scale is used to measure the cognitive resources such as attention and concentration a person reports bringing to bear on a recently completed consumption-related choice activity.
Seven, seven-point Likert-type items are used in this scale to measure the extent to which a person engages in behaviors to manage the quantity and quality of information exchanged in conversations with others. The scale was called information control by Mittal, Huppertz, and Khare (2008).
The scale is composed of phrases that measure the cognitive effort a person believes was expended in processing a message or a decision.
Three, seven-point Likert-type items are used to measure the degree to which a consumer simplifies the buying process by using less extensive information processing and greater reliance on easily available diagnostic cues. Völckner (2008) referred to the scale as need for simplification of cognitive tasks.
This six-item, seven-point Likert-type scale is used to measure how much attention and critical thinking is paid to the brand and its features featured in an advertisement.
The scale is composed of four statements that measure the extent to which a consumer has thought about how to get a product and use it.
The scale is composed of eighteen Likert-type items that are supposed to measure a person's tendency to engage in and enjoy effortful information processing. Abbreviated versions of the scale have been used by Ailawadi, Neslin, and Gedenk (2001), Kopalle and Lindsay-Mullikin (2003), and Cotte and Wood (2004).
Four statements are used in this scale to measure the self-expressed amount of cognitive effort a person has put into reading a message and thinking about it. The message in the experiment by Wheeler, Petty, and Bizer (2005) was an ad for a product but the scale items appear to be amenable for use with a wide variety of messages that could have nothing to with products, e.g., politics, social issues, the economy.
