To measure a customer's level of attachment to a business, this scale uses five, seven-point Likert-type items. The scale is similar in nature to several measures of commitment in the database. This one was called customer-company identification by Homburg, Wieseke, and Hoyer (2009).
Four, seven point statements are used to measure the extent to which a customer expresses more attitudinal and behavioral loyalty to the individual actually giving the service rather than the company/store the employee works for.
One's opinion of the level of intimacy shared by two adults is measured in this scale with three, seven-point items.
Six, seven-point Likert-type items are used in this scale to measure the degree to which a person expresses an emotional bond with an entity that involves people. As used by Raggio and Folse (2009), the entity was a U.S. state. It seems that the scale could be used with companies, stores, social organizations, universities, etc.
This is a three-item scale purported to measure the constancy and devotion a consumer expresses in describing his/her shopping at a specified store. As used by Sirgy and colleagues (1991), two of the items employed five-point response scales and one had a four-point response format.
The scale is composed of three, seven-point statements that measure how pleased a person is with a relationship. It appears that the scale may be used when studying relationships between people, brands, or organizations. In the case of Thomson (2006), the relationship was between consumers and a "human brand" such as a celebrity.
This scale uses four, seven-point Likert-type items to measure the extent to which a owner/user of a brand has invested personal resources (time, money, effort) into having and maintaining a relationship with the brand.
The scale has three, seven-point Likert-type items that measure the degree to which a consumer has bought from a company previously. Although this measure might be strongly related to loyalty, it is distinct from it since the extent to which the consumer had a choice of where to buy and/or preferred a particular business over others is unknown.
The scale is composed of four, five-point Likert-type items that measure the degree to which a customer expresses a willingness to "help" a service provider, particularly by patronizing it him-/herself and encouraging others to do the same.
Three Likert-type statements with a seven-point response format are used to assess a consumer's desire to patronize just one retailer within a certain product category. This is in contrast to being a regular customer simply out of routine.
