A four-item, five-point Likert-type scale is used to measure the degree to which a person communicates with friends before deciding what to buy. The scale was developed for use with teenagers but appears to be amenable for use with other age groups, though some retesting may be necessary.
Seven, five-point, Likert-type statements are used to measure the degree to which a person expresses the need to have friends' approval of where and what he/she buys. The scale was developed for use with teenagers but appears to be amenable for use with other age groups, though some testing may be necessary.
Three, seven-point Likert-type items are used to measure a consumer's expressed likelihood of discouraging others from doing business with a particular service provider and to take their business elsewhere.
The scale is composed of seven items with a five-point response format that measure a person's beliefs about the quality of maintenance and repair provided by a service provider.
The scale has five, seven-point statements intended to measure the degree to which a person believes that a product is able to communicate and interact with the user in a natural, human manner.
The degree to which a person believes that a product is able to communicate with other devices to achieve a common goal is measured by this scale using four, seven-point items.
The scale is composed of three, seven-point Likert-type statements that measure a customer's attitude about providing personal information to a person or organization.
The scale is composed of seven-point Likert-type statements that measure the degree to which a person engages in activities to help another party as it provides him/her a service. Auh et al. (2007) referred to the scale as co-production.
The scale is composed of four, seven-point Likert-type statements that measure the degree to which there is meaningful and timely sharing of information between oneself and a service provider.
Five, seven-point Likert type items are used to measure a customer's attitude regarding the extent to which a website has been responsive to problems and shown that it cares, particularly in the post-sales phase of the purchase process (billing, delivery, returns).
