Ten, seven-point items are used to measure the extent to which a person identifies with people in his/her local community.
The scale is composed of five, seven-point, Likert-type items that are intended to measure how much a person expresses concern for the feelings and well-being of others, qualities that are part of the socialization of females in many cultures.
The scale is composed of four, seven-point Likert-type statements that are intended to measure the degree to which a consumer views there being a strong association between him/herself and others who use a particular brand. The scale was called communal-brand connection by Rindfleisch, Burroughs, and Wong (2009).
The scale is composed of three, seven-point Likert-type items that are intended to measure the degree to which a person believes that a group of people who he/she has interacted with made him/her feel like they all had something in common. As used by Van Dolen, Dabholkar, and Ruyter (2007), respondents were evaluating a chat-based service they had experienced that was for gathering information about investment funds from other customers and a financial advisor.
The scale is composed of three, five-point Likert-type items intended to measure the degree to which a member of a virtual peer-to-peer problem solving (P3) community believes in the quality of information received from other members of the community and relies upon it. Mathwick, Wiertz, and Ruyter (2008) referred to the scale as norms of social trust.
The extent to which a member of a virtual peer-to-peer problem solving (P3) community expresses a sense of belonging to the forum and relies on it is measured in this scale using four Likert-type items and a five-point format.
The scale has three, five-point Likert-type items that are used to measure the degree to which a member of a virtual peer-to-peer problem solving (P3) community expends effort to help others in the group. Mathwick, Wiertz, and Ruyter (2008) referred to the scale as norms of voluntarism.
Three, five-point Likert-type items are used in this scale to measure the degree to which a member of a virtual peer-to-peer problem solving (P3) community believes that the information received from other members of the community is a valuable resource.
The three, five-point Likert-type items in this scale measure the extent to which a member of a virtual peer-to-peer problem solving (P3) community considers his/her membership to be important and wants to maintain the relationship.
The scale uses seven questions with a six-point response format to measure the degree to which a person believes that one organization is more moral than another. As structured by Reed, Aquino, and Levy (2007), two specific companies were identified for respondents and they had to compare them in terms of their morality-related characteristics.
