Four, eight-point semantic differentials are used to measure a consumer's assessment of a new product inventor's intelligence and competency.
Four, ten-point semantic differentials are used to assess the degree to which a customer believes a business is reliable and capable.
The scale is composed of six, seven-point semantic differentials that measure a person's beliefs regarding the strength and self-reliance of someone.
Four, nine-point semantic-differentials are used in this scale to measure the level of ability and proficiency a person experienced during a recent creative activity.
The scale is composed of four, ten-point semantic differentials that measure the extent to which a customer believes the employees of a store or company are capable and trustworthy.
A multi-item, seven-point semantic differential is used to measure a consumer's assessment of a specified person's competency and training as a source of information about a particular product. Netemeyer and Bearden (1992) used a five-item scale to measure expertise of a personal source of information (retail employee), and Tripp, Jensen, and Carlson (1994) measured the expertise of celebrity endorsers using a six-item scale. Dellaert and Stremersch (2005) used their version of the scale to measure a person's evaluation his/her expertise in configuring a computer.
Three, seven-point Likert-type statements are used to assess a person's belief in his/her ability to participate effectively in the political system.
Three, five-point statements are used to measure the extent to which one person (a client) believes that another person/party has listened and understood his/her requests and performs the service with them in mind. The type of service provider studied by Price and Arnould (1999) was a hairstylist.
The seven-point semantic differential scale is used to measure evaluations of a service provider a person knows about or has interacted with. The scale may make most sense to use with professionals such as dentists as was done by Raghubir and Corfman (1999) in one of their studies.
An 11-item, five-point scale is used in measuring adolescents' expectations about their consumer roles once they start to work and raise a family. The role reflects things "good" consumers are supposed to do or not do.
