A three-item, seven-point scale is used to assess the ease of using a computer to perform some task that a person reports experiencing.
This scale has three, seven-point Likert-type items that measure the degree of control a person reports having over his/her interaction with a particular website. The scale was referred to as the control subfactor of a second-order construct that Wang et al. (2007) called flow. While this factor and the others measured by Wang et al. (2007) might as a set be viewed as composing flow, they do not individually appear to measure flow, thus, are not referred to here as such.
The scale has nine, seven-point items that are used to measure the degree to which a person believes that a website enables the user to know where he/she is, go where he/she wants to go, and do what he/she wants to accomplish at the site.
Three, seven-point items are used to measure the degree to which a person desires software that would help him/her protect his/her personal information and online behavior by doing such things as eliminating cookies, disguising identity, and preventing e-mail tracking.
The scale is composed of five, five-point Likert-type statements that measure how essential a consumer believes a computer to be in his/her home.
Five, five-point Likert-type statements are used to assess the degree to which a consumer believes that a computer has changed key aspects of his/her life, particularly in the home.
The scale is composed of three statements that are intended to measure a person's belief that a particular website is free from technical glitches as far as the customer's experience is concerned such as busy server messages or crashing.
The eight, seven-point Likert-type statements are used to measure a person's dislike of computers as well as their discomfort using them.
This is a two-item, six-point, Likert-type scale that assesses a person's lack of comfort with some aspects of computer technology. It was referred to as computer attitudes by Dickerson and Gentry 1983).
