A person's concern for the environment and willingness to work toward its protection are measured in this scale with four, seven-point Likert-type items.
This four-item, seven-point, Likert-type scale is used to measure the degree of care used by a respondent when completing a questionnaire so as to provide answers that accurately reflect his/her feelings and opinions.
Three, eleven-point items are used to measure a person's beliefs regarding the potential consequences of recommending a certain product to a specific individual. The consequences have to do with the other person making a better decision and/or realizing that the recommender is concerned about him/her.
The scale is composed of five, five-point Likert-type items that measure the degree to which a business has the customer's best interest at heart.
Seven-point uni-polar items are used in this scale to measure the degree to which a person reports experiencing an emotion composed of distressed and altruistic sorts of feelings.
The scale is composed of four statements that are intended for measuring the extent to which a person either feels what other individuals are feeling or at least tries to imagine what they are feeling, particularly when they are suffering in some way.
Four, seven-point Likert-type items are used to measure the degree to which a person views him/herself as being loving and caring. This is intended as a trait measure rather than a state measure.
The degree of closeness and understanding a person believes there is between him/herself and a particular brand is measured with three, seven-point Likert-type items.
Three, seven-point Likert-type items are used to measure a person's beliefs regarding the degree to which those who are in charge of a particular business are sincerely concerned about a customer's welfare.
Six, five point Likert-type items are used to measure the degree to which a customer believes a service provider is trustworthy and caring based on a recent encounter. Hausman (2004) used the scale in the patient-physician context and referred it as Social Aspects of Professional Service.
