The scale is composed of five, five-point items that are intended to measure the degree to which one believes that stress has been experienced for many years in one's life due to enduring problems in the roles played at work and/or at home.
The scale is composed of forty-two, six-point Likert-type statements that assess the extent to which a person expresses a need for definite answers rather than ambiguity.
Three, seven-point, one word descriptors are used to assess the strength of emotional and/or mental uneasiness reported by a person as a result of exposure to some stimulus. Using the same items but slightly different instructions, another version of the scale measured emotions depicted by someone else or in something else. The stimuli examined by Williams and Aaker (2002) were print ads but the scale appears to be amenable for use with a variety of stimuli. Mukhopadhyay and Johar (2007) used the scale to measure what they called ambivalence, having reference to what was felt after seeing an ad.
This three item, seven-point scale is intended to measure the degree to which a person who is participating in some sort of a gamble is experiencing stress about not winning.
Three, seven-point uni-polar items are used to measure the extent to which a person is experiencing a state of psychological tension and is troubled by it. Depending upon the scale stem and context in which it used, one could argue that the scale is a measure of cognitive dissonance.
The scale is composed of three, eleven point statements assessing the extent to which a person reports having mixed feelings in making some evaluation. As written, the items relate to a product evaluation but they seem to be amenable for adaptation to other types of evaluations.
Three, seven-point Likert-type statements are used to measure the level of anxiety and loss of control felt by the client regarding its working relationship with its advertising agency.
The scale is composed of three, seven-point Likert-type statements that are used to measure the degree of disagreement and frustration that a client states having with his/her representative(s) at the company's advertising agency.
Several statements with a Likert-type response format are used to measure a person's lack of free time for him/herself each day. This was referred to as "My Time Oriented" by Lumpkin (1985).
Three, seven-point Likert-type statements measure the extent to which a consumer attributes the cause for the country's energy problems to over-consumption and lack of conservation by others.
