The scale is composed of three, seven-point semantic differentials that measure the degree to which a person feels that there is not enough time available to perform a specific task. In the study by Suri and Monroe (2003), the scale was used with subjects who had been asked to evaluate some product-related information in a certain period of time.
As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
