The scale is composed of seven-point Likert-type statements that measure the degree to which a person engages in activities to help another party as it provides him/her a service. Auh et al. (2007) referred to the scale as co-production.
A person's expectation that s/he would use a website in the future because of its features that enable communication with other people is measured with four, seven-point statements.
Five, five point Likert-type statements are used to measure the level of decision-making involvement a patient believes him/herself to have had in a recent visit to a physician.
Three, seven-point Likert-type statements are used to assess the earnestness with which a subject engaged in an experimental task that involved reading an ad and making a purchase decision.
Three, seven-point statements are used to measure a person's willingness and interest to assist an organization that has asked for his/her help to accomplish some task. The scale was referred to as reactions to marketing actions by Aggarwal (2004).
The scale is composed of eight items measuring the degree to which self is viewed in terms of its interdependence on the group, where similarity and equality of members is stressed.
This nine item, seven-point Likert-type scale is intended to measure the degree to which a person follows the instructions given to him/her as part of a weight loss program.
Five, five point Likert-type items are used to measure the extent to which a patient says he/she tends to follow the instructions given by his/her physician.
The three, seven-point Likert-type items are used to measure a respondent's attitude toward the process of responding to some questions they have just been asked. The context for the scale's usage was at the end of an experiment (Huffman and Kahn 1998).
The four-item scale measures the care taken by a subject in a study he/she has just participated in. Additionally, one item taps into the subject's motivation to process information related to the focal stimulus of the study.
