The scale uses three, seven-point items to measure a consumer's beliefs about how often he/she has been at a website ready to make a purchase but decided not to finish the transaction when the costs involved (shipping, sales tax, and total amount) were realized at checkout.
Three, seven-point Likert-type items are used to measure the degree to which a consumer is sensitive to the "allocative" effects of prices such that buying an expensive product leaves less money for other purchases.
Three, eleven-point semantic differentials are used to measure the degree to which a consumer believes that a product being offered at a certain price would be a worthwhile purchase.
Three, seven-point semantic differentials are used to measure a consumer's attitude toward the price of a product with an emphasis on the extent to which it is viewed as a good deal.
Five, seven-point semantic differentials are used to measure how a consumer views the fairness and attractiveness of a particular purchase given what is known about the quality of the product versus the cost to get it.
Seven-point Likert-type statements are used to measure a customer's thoughts regarding the degree of costs (time, money, and effort) that would be associated with changing service providers. Ganesh, Arnold, and Reynolds (2000) referred to their scale as a measure of dependence.
A three-item, seven-point Likert-type scale is used to measure a consumer's attitude regarding the time and effort perceived to be necessary to shop at a certain store. Baker et al. (2002) referred to the scale as time/effort cost perceptions.
Three, seven-point statements are used to measure a consumer's attitude regarding the monetary costs a company will incur if it has high prices. In the study by Srivastava and Lurie (2004), the "costs" referred to a price matching guarantee that was described in a scenario that subjects read before completing the scale.
Three items are used to measure a consumer's estimate of a product's price.
Three, seven-point items are used to assess the extent to which a consumer believes that the price of a particular product provides an accurate indication of its quality. The scale was called cue reliability by Darke and Chung (2005).
