This four item, seven-point Likert-type scale is intended to measure what a customer focuses on after a store pays him/her a refund as part of its low price guarantee (LPG). Specifically, the scale measures the degree to which a customer focuses on the "information" function of a LPG, such that the LPG is a signal to consumers about the location of a retailer's price point among those in the market.
The scale is intended to measure both the tendency to give self-reports that are honest but positively biased (self-deceptive positivity) as well as deliberate self-presentation to others (impression management). Scores are based upon the extent to which respondents consider forty statements about their behavior to be true. The full instrument is called the Balanced Inventory of Desirable Responding (BIDR).
This scale is composed of nine-point Likert-type items intended to measure the degree to which a person believes that a brand will continue to deliver what it has promised. The scale was referred to as brand credibility by Erdem, Swait, and Valenzuela (2006).
This set of scales use bi-polar adjectives designed to capture a consumer's overall evaluation of a specified advertiser. As used by Rifon et al. (2004), the scale measured attitude toward the sponsor of a website.
Four, five-point Likert-type statements are used to measure the degree to which a person believes that an advertisement is credible.
Seven-point Likert-type statements are used to measure the degree of trust a person has in a person or organization.
The scale is composed of four, five-point Likert-type statements that attempt to assess a person's attitude toward a company with an emphasis on the degree to which the company is considered trustworthy.
This well-known scale is intended to measure the degree to which people describe themselves in socially acceptable terms in order to gain the approval of others. The original version scale of the scale has thirty-three items and uses a True/False response format. However, abbreviated versions have typically been used in marketing research and Likert-type response scales have been applied in some cases.
Six, five point Likert-type items are used to measure the degree to which a customer believes a service provider is trustworthy and caring based on a recent encounter. Hausman (2004) used the scale in the patient-physician context and referred it as Social Aspects of Professional Service.
Ten, seven-point items are used to measure a customer's level of satisfaction with several aspects of a relationship with a dealership where he/she has purchased a car.
