The likelihood that a certain credit card would have particular benefits is measured in this scale using five, seven-point items.
Four, seven-point Likert-type items are used to measure the degree to which a person expresses positive beliefs regarding a particular credit card. In particular, Woo, Fock, and Hui (2006) used the scale to measure beliefs regarding the affinity credit card for a university and, thus, referred to it as affinity card beliefs.
Seven, seven-point Likert type items are used to measure whether a person's expressed credit card behavior is to use them routinely for their credit-related benefits or, instead, to use them more out of convenience (by always paying each month the total of what is owed).
The scale is composed of four statements used to measure the importance placed by a consumer on certain aspects of the purchase process focusing on how to make the purchase. As used by Agee and Martin (2001), the scale was used with an infomercial and the importance of providing information about the means of paying for the product.
This is a six-item, five-point Likert-type scale measuring the degree to which a consumer considers several store-related convenience features to be important.
This is a four-item, six-point, Likert-type scale that measures a person's willingness to use credit. The items in this scale were used by Wilkes, Burnett, and Howell (1986) though not in summated form, nor was reliability information provided. Abbreviated two-item versions have been used by Hawes and Lumpkin (1984), Lumpkin (1985), and Davis and Rubin (1983).
