This scale uses three, seven-point items to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen."
The extent to which a person identifies with people around the world is measured in this scale using nine, seven point statements.
The five, five-point Likert-type items composing the scale are intended to measure to degree to which a person has a broad, open perspective of the world and an eagerness to experience other cultures.
A respondent's attitude toward the appropriateness of purchasing American-made products versus those manufactured in other countries is measured using a seventeen-item, seven-point Likert-type scale. The scale was called CETSCALE (consumers' ethnocentric tendencies) by its originators (Shimp and Sharma 1987). The scale has been used in a variety of languages and countries. A ten-item version of the scale has been used in some studies and a revised version of the scale was used by Herche (1992).
