This five-item, seven-point Likert-type measure assesses a consumer's reported adeptness at and enjoyment of bargaining.
This is a three-item, seven-point Likert-type scale that assesses the degree to which a consumer believes that a sale price is a true decrease in the normal price of a product rather than being the price typically charged by a retailer. The scale was referred to by Lichtenstein, Burton, and Karson (1991) as cue consistency.
A three-item, seven-point Likert-type measure is used to assess a consumer's tendency to not buy products unless he/she has a coupon for it or the product is on sale.
The three item, seven-point semantic-differential scale that is intended to measure a consumer's attitude regarding the usefulness of a coupon and intent to clip it for usage.
The scale is composed of six, seven-point Likert-type statements that measure a consumer's attitude about private distributor brands. Not only does the scale capture a consumer's opinion of the general quality level of private brands but it also provides a sense of the consumer's tendency to buy them or not.
The scale is composed of five, five-point Likert-type statements measuring the extent to which a person expresses several beliefs that have to do with the ability of advertising (in general) to provide useful information.
Three, seven-point Likert-type statements are used to measure an aspect of the investment made by a retailer in its relationships with customers, with the emphasis being on a customer's belief that the store provides something extra to its regular customers in exchange for their loyalty.
Five statements are used to measure the benefits above and beyond the core service performance that a consumer perceives receiving as a result of having a long-term relationship with a service provider. In particular, this scale is distinguished from two others also tapping into relational benefits (Confidence and Social) by focusing on customization and economic benefits one receives by having a relationship with a specific service firm. This version of the scale used a six-point, Likert-type response format. Another version of the scale used the same items but with different directions (provided below) to measure the importance of this benefit. The anchors for that version were very unimportant and very important.
The scale is composed of three, five-point Likert-type statements attempting to capture a consumer's relative sense of the amount of price dealing that is conducted for a specified brand compared to the competing brands. The emphasis seems to be on the overuse of such deals.
The scale is composed of three, five-point Likert-type statements that attempt to assess the degree to which a consumer engages in comparative shopping and is intent on getting the "price."
