Four, seven-point items are used to measure the perceived additional value of buying two particular products in a set compared with purchasing them separately. Yadav and Monroe (1993) referred to the measure as bundling transaction value.
With five, seven-point items, the scale measures the degree to which a consumer expresses product-related motivations for going to a store.
This scale has four bipolar adjectives with a seven-point response format and is used for measuring the degree to which a consumer perceives a store to have good buys on its products. The scale was referred to by Dickson and MacLachlan (1990) as price/value.
This scale uses three, seven-point items to measure a consumer's belief that a store employee has reward power such that the consumer will be given a reward (discount) for buying a product.
The scale is composed of five, five-point Likert-type items that measure the degree to which a consumer focuses his/her searches for low prices across time with a store, waiting to purchase later if need be to get a better deal. This is in contrast to searching across stores within a particular time period for low prices. Gauri, Sudhir, and Talukdar (2008) referred to the former as temporal price search propensity and to the latter as spatial price search propensity.
This scale has four, five-point Likert-type items that are used to measure the degree to which a consumer places importance on making wise purchase decisions and is willing to put forth extra effort to do it.
Five, five-point Likert-type items are used in this scale to measure the extent to which a consumer shops for low prices by comparing the deals available at stores at the same point in time. Gauri, Sudhir, and Talukdar (2008) referred to this scale as spatial price search propensity to distinguish it from a companion scale they developed and called temporal price search propensity.
Three, five-point Likert-type items are used to measure the degree to which a consumer has little or no motivation to shop and/or look for bargains.
The scale is composed of four statements with a seven-point Likert-type response format which are intended to measure the degree to which a person is certain that the price stated in an advertisement for a product at a certain store is the lowest one available.
The scale uses three, seven-point Likert-type items to measure the extent to which a consumer eagerly seeks lower than expected prices for products, feels good when they are found, and feels bad when they are not. The scale was called transaction utility by Völckner (2008).
