The motivation a shopper felt to buy a product immediately because of its scarcity is measured in this scale with three, seven-point items.
Five, five point Likert-type statements are used to measure the level of decision-making involvement a patient believes him/herself to have had in a recent visit to a physician.
Four, seven-point statements are used to measure the importance of a particular voting decision to a person and the degree to which he/she is concerned about the decision.
The three-item semantic differential scale measures the degree of importance a specified product characteristic has to a consumer in a choice context. Sujan and Bettman (1989) used it for attributes of 35mm SLR cameras while Desai and Keller (2002) applied it to the scent attribute of laundry detergents.
The scale is purported to measure the perceived degree of financial risk associated with purchase of a specified product. Financial risk has to do with the uncertainty and monetary loss a person thinks could be incurred if a product does not function at some expected level. Shimp and Bearden (1982) used a three-item, nine-point version of the scale, whereas the version used by Grewel, Gotlieb, and Marmorstein (1994) had three items and a seven-point response format.
A three-item, seven-point semantic differential scale is used to measure the degree to which a consumer views a purchase decision as being influenced by his or her feelings, versus cognitive thought processes, because of such things as ego gratification, social acceptance, or hedonic motivation.
A three-item, seven-point semantic differential scale is used in measuring the degree to which a purchase decision is influenced by one's feelings versus one's cognitive thinking.
This is a two-item, seven-point semantic differential rating scale that measures the degree to which a consumer indicates that a purchase decision for a particular product is influenced more by his/her cognitive thinking rather than feelings.
