The scale has three, seven-point statements that measure the extent to which one states being able to depend on something. The object of trust appears like it can be a person, brand, or organization. In the case of Thomson (2006), trust was related to a "human brand" such as a celebrity.
The degree to which a buyer believes that a particular seller is likely to care about his/her best interests in the future regardless of the problem is measured with four, seven-point Likert-type items.
Five, seven-point Likert-type items are used to measure the degree to which a buyer believes that a particular seller is dependable and sincere in its customer-related activities.
This scale is composed of four, seven-point Likert-type statements intended to measure a person's opinion of an endorser's honesty and dependability.
Four, ten-point semantic differentials are used to assess the degree to which a customer believes a business is reliable and capable.
Six, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that government agencies and officials are benevolent and honest with respect to the way a specified activity is regulated. Grayson, Johnson, and Chen (2008) referred to this measure as system trust-government.
This six item, seven-point Likert-type scale measures the degree to which a person believes that another person who is providing information and advice is benevolent and honest. As used by Grayson, Johnson, and Chen (2008), the other person was a financial adviser.
The degree to which something is perceived to perform well as it is intended to do is measured with three, seven-point Likert-type items. As used by Van Dolen, Dabholkar, and Ruyter (2007), consumers were evaluating a chat-based service for gathering information about investment funds from other customers and a financial advisor.
The scale has four items that measure the degree to which a customer believes that a particular company produces high quality, innovative goods and services.
The Likert-type scale measures the extent to which an owner/user of a brand describes it's relationship with him/her as being dependable and trustworthy. The scale was called partner quality/satisfaction by Breivik and Thorbjørnsen (2008) but since quality and satisfaction are much broader constructs than is captured by these items, a more specific name was given to it here.
