The degree to which some information or object has evoked thoughts of self and family is measured in this scale with three, seven-point items.
Nine statements are used to measure the extent to which a person expresses a type of self-concept with an interdependent focus based on group memberships and affiliations.
Five, five-point items are used to measure the degree of simplicity in a person's lifestyle with particular emphasis on making items rather than buying them and doing home repairs rather than hiring someone.
The scale is composed of six, seven-point Likert-type statements that measure the degree to which a person feels cared for, with an emphasis on the relationship with a named person. Although the scale might be viewed as a measure of the "need" for relatedness, a close reading of the items shows in aggregate that they have more to do with the extent to which a person feels cared for rather than the level of his/her need for the care.
Four, seven-point Likert-type items are used to measure the degree of significance a consumer places on a good or service that was purchased.
This scale is intended to measure the extent to which a person engages in a detrimental amount and form of gambling. There were two versions of the scale as explained below. Cowley (2008) referred to both versions of the scale as PIP (potentially irresponsible playing).
The scale is composed of six, seven-point semantic differentials that measure a person's beliefs regarding the strength and self-reliance of someone.
The scale is composed of eight items that attempt to assess the extent to which a person sees one's self as a member of a group but with members having different amounts of status. Although interdependence is accepted, so is inequality though service and sacrifice are stressed.
Three, seven-point Likert-type items are used in this scale to measure the extent to which a person expresses behaviors and attitudes that indicate that a brand has been used long enough that it has become an enjoyable part of the person's status quo. The scale was called behavioral interdependence by Breivik and Thorbjørnsen (2008) but was reluctantly not called that here because nothing in the scale measures how much a person believes that the brand depends upon him/her in some way.
Four, six-point items are used in this scale to measure the degree to which a person believes that some specific ads he/she has seen made him/her focus on self and feel singular and special.
