The degree to which a person believes that the interior of a certain brand's stores are pleasant and organized well is measured using three, seven-point Likert-type items. The scale is most suited for a chain of stores that is known for featuring its own branded products, e.g., Gap, Abercrombie & Fitch, Hollister.
The perceived heaviness of an object is measured in this scale using three, nine-point bi-polar adjectives.
The extent to which a person views an object as being contemporary and stylish is measured in this scale with three, seven-point unipolar terms.
Three, seven-point unipolar items are used in this scale to measure the degree to which a person describes an object as being natural rather than artificial.
With five, seven-point items, this scale measures the degree to which a consumer believes a customized version of a product is better in various ways compared to the standard version. The scale was called delta benefit by Franke, Keinz, and Steger (2009), referring to the increase in benefits that occurs when a product is changed to be more like the customer desires.
The extent to which a communication event at a website is characterized by information other than in verbal form is measured using four, seven-point items.
The scale is composed of four bi-polar adjectives that are intended to measure the degree to which a person describes an object as being streamlined and rarefied rather than raw and rugged.
Five, seven-point items are used to measure the perceived beauty and stability in a stimulus. As used by Raghubir and Greenleaf (2006), the respondents were describing concerts based upon printed invitations. Thus, the scale has more to do with visual proportion and concordance than it does with the aural enjoyment of music.
This scale has three, seven-point Likert-type statements that measure the degree to which a consumer believes that a product's design makes it easy and comfortable to use.
This scale has four, seven-point Likert-type statements that measure the degree of ergonomical correctness a person reports there being in a tool. The tool examined by Luo, Kannan, and Ratchford (2008) was described as a "handheld power tool."
